BUSINESS COMMUNICATION UNIVERSITY TEST

  

DIPLOMA IN COMPUTING AND INFORMATION TECHNOLOGY

(NTA LEVEL 5) EXAMINATION

 

CIT 05102: BUSINESS COMMUNICATION

 

TIME:   3 HOURS                                                                                             DATE:  DEC 2, 2014

1. This paper consists of nine (9) questions in Section A and B
2. Answer a total of 8 questions (all questions in section A and Two questions in section B; question 7 is compulsory)  
3. Do not write anything on the examination question paper
4. Use of Mobile Phones are strictly prohibited in the examination room
5. Complete your answers in BLUE or BLACK PEN, on the Answer sheet Provided
6. Answer each question in a SEPARATE page on the Answer Sheet provided
7. Question paper should be submitted along with answers booklet

 

SECTION A:

QUESTION 1:   (7Marks)

a.    Define business communication. (1Mark)

b.    Mention and briefly explain 4 objectives/functions of communication. (@1Mark)

c.    Mention 4 characteristics of Mass communication. (@0.5Mark)

 

QUESTION 2:  (7Marks)

1. Define the term “channel” as related to communication. (1Mark)
2. Define rumors. (1Mark)
3. With just one key point, differentiate between formal and informal communication. (1Mark)
4. Mention 4 types of grapevine chains as identified by Keith Days. (@1 Mark)

QUESTION 3: (7Marks)

a)    What do you understand by: Direction of communication?  (1Mark)                                                                  

b)    Classify each of the following communications as downward, horizontal, upward or diagonal. ( @1Mark)

                      i.        Director sends a letter to departmental managers

                     ii.        Sales manager sends an email to productions manager

                    iii.        Accounts officer in branch A communicates with branch manager of branch B.

                   iv.        Subordinate communicates with his/her superior. 

c)     Status and improper channel are some of the limitation of upward communication. Explain about each. (@1Mark)     

 

 

 

QUESTION 4: (7marks)

1. Define non verbal communication. (1Mark)
2. Explain about the following types of non verbal communication and give an example to each. (0.5 @ example, 1 @ explanation)
1. Sign language
2. Body language
3. Para language
4. Surrounding

QUESTION 5: (7 Marks, @ 1mark)

Write T, if the statement is true; write F, if the statement is not true.

1. Audio communication involves the use of posters, cartoons, photographs, drawings…
2. Oral communication has a delayed feedback as compared to written communication.
3. Written communication has a lower precision and less accurate than oral communication.
4. Speaker’s educational background can be judged from his way of using his paralanguage.
5. Speaking at length at the same pitch level makes the speech more interesting.
6. In face to face communication, fixed eyes indicate obedience or guilty consciousness.
7. One of the disadvantages of written communication is lack of responsibility.

QUESTION 6: (5 Marks)

1. What do you understand by: “organizational barriers”? (1Mark)
2. Write short notes on any two organizational barriers. (@2Marks)

 

                                                                                                                        

SECTION B

Attempt Question 7 and any Other ONE Question from this section

QUESTION 7: (10 marks)

1. What is a meeting as related to communication within organization? (1Mark)
2. Mention and explain any 6 requirements for conducting a meeting. (0.5@ mention, 1@explanation)

QUESTION 8: (10 marks)

1. Mention and write short notes explaining about the stages in paragraph writing. (@1.5 marks)
2. What is a transitional signal? (1Mark)
3. Mention and write short notes on any 3 of the types of transitional signals. (@1.5 marks)

QUESTION 9: (10 marks)

a)    What is the use of letters of enquiry? (1Mark)

b)    Mention and write short notes on the 4 types of letters of enquiry. (@1.5 Mark)

c)    Mention any 3 hints for drafting a letter of enquiry. (@1Mark)

 

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